2020第六届上汽通用汽车校园创新传播工场(ICCG) 2020 6th SAIC-GM Innovative Communication Campus Garage (ICCG) 命题任务书 Proposition Assignment

大赛简介

        “校园创新传播工场(ICCG)”是上汽通用汽车携手国内重点院校,为新一代具有新视野、新思维的大学生提供展现创意和专业技能的创新平台。平台以大赛为载体,携手全球大学生一起探索未来,激扬创想。五年来,共征集到来自全球220 余所高等院校4420位年轻学子的10000多份创意作品。
        "Innovative Communication Campus Garage (ICCG)" is an innovation platform for the new generation of college students with new vision and new thinking to show their creativity and professional skills. With competition as the carrier, the platform will work with college students around the world to explore the future and inspire creativity. Over the past five years, more than 10000 creative works have been collected from 4420 young students in 220 universities and colleges around the world.

        2020年,ICCG 继续面向未来,期待与胸怀创想勇敢追梦的你碰撞出更绚丽的火花!
        In 2020, ICCG will continue to focus on the future, and look forward to creating more brilliant sparks with you who are creative and brave in pursuing dreams!

大赛组织 ORGANIZATION

主办单位:上汽通用汽车有限公司
Organizer: SAIC General Motors Co., Ltd.

大赛命题 PROPOSITION

“梦想开拓未来” Dream for the Future

1935年,雪佛兰Suburban Carryall多功能车横空出世,开创了一个全新的细分市场,SUV的故事就此上演。
The story of the SUV began with the arrival of the Chevrolet Suburban Carryall SUV in 1935, and it creates a new market segment.

“历史开拓经典,智慧开拓未来!” 在车型创新的探索上,雪佛兰从来都是开拓者。
"History opens up the classics, wisdom opens up the future!" On the exploration of model design, Chevrolet has always been a pioneer.

畅想2035年的雪佛兰Suburban100,与我们一起,将开拓者精神传递!
Imagine the 2035 Chevrolet Suburban100, together with us, transfer pioneer spirit forever!

1,荒野 开拓出力量,回归本质重新定义SUV——设想在2035年,Suburban发布的第100年,开拓者们会如何重新定义全功能车型?
1. The wilderness opens up strength, return to nature and redefine the SUV - imagine that in 2035, 100 years after the Suburban release, how will the pioneers redefine the full-featured auto?

2,星空 开拓出辽阔,打造5G互联智能出行——5G技术和物联网技术的发展日新月异,未来它们将如何影响智能出行体验?
2. The sky opens up vast, 5G interconnected intelligent travel -- the development of 5G technology and internet of things technology is changing rapidly. How will they affect the intelligent travel experience in the future?

3,黑暗 开拓出光明,寻找未来城市解决方案——当城市面临危险、被疫情等黑暗笼罩,未来的智能交通工具是否值得信任,它们将扮演什么样的角色去破除万难、开拓光明?
3. The darkness opens up light, solutions for future cities are being sought - when the city is facing danger and is shrouded in darkness by epidemic conditions, will the future smart transportation be worthy of trust, and what role will they play to break through all difficulties and explore the light?

4,智慧 开拓出创想,畅想Z世代电竞元年——Z世代引领电竞行业席卷全球,他们的生活方式甚至影响到社会的分工和未来的城市结构。那么,他们的梦想座驾会怎样独具魅力?
4. The wisdom opens up the innovation, imagine the first year of generation Z e-sports--generation Z leads the e-sports industry to sweep the world, and their lifestyle even affects the society division of labor and the future urban structure. So what would their dream car look like?

5,科技 开拓出未来,新潮流趋势下的传播——5G正在重构人们的生活、工作、学习、娱乐环境,结合新兴渠道手段,策划创想内容,去触碰Suburban的用户群体,与他们产生共鸣。
5. Science and technology opens up care, communicate under the new trend – 5G is reconstructing the spread of people's life, work, study and entertainment environment, combined with emerging channels, planning imagine content, to touch the Suburban user groups, to resonate with them.


请思考上述问题,可选择1-2个视角,与雪佛兰一起开拓未来,引领智慧出行,成就美好生活!
Please consider above issues, select 1-2 direction, explore the future with Chevrolet, lead the intelligent travel and achieve a better life!

专业方向及提交格式建议 DIRECTIONS AND PROPOSALS

该命题为全开放命题,参赛者围绕命题,提交兼具原创性、完整性和创新性的方案即可。不限专业、不限形式,鼓励大学生天马行空自由创想。
The proposition is a fully open proposition, and the participants submit proposals that are original, complete and innovative. Unlimited professional, unlimited form, encourage college students free to create ideas.

同时,为保障作品展示效果,大赛提供以下几种常见作品形式及相关格式建议供参考,但不限于以下形式:
At the same time, in order to ensure the exhibition effect, the contest provides the following common forms of works and related format suggestions for reference, but not limited to the following forms:

【设计方向】 [Design direction]
请参赛者从命题中选择1-2个方向,完成用户调研,提交兼具原创性、完整性和创新性的方案,具体提交内容如下:
Participants are invited to select 1-2 directions from the proposition, complete the user survey, and submit solutions that are original, complete and innovative, as follows:

A3大小(420×297mm)方案展示板四张以上,横向排版,JPEG格式且分辨率不低于150dpi,可以从外饰、内饰、交互设计三大方向出发,自由组合,不局限于单一方向。
A3 size (420×297 mm) scheme display board more than four, horizontal typesetting, JPEG format and resolution is not less than 150 dpi, can be from the exterior decoration, interior, interactive design three directions, free combination, not limited to a single direction.

●内外饰设计方向展板内容尽可能展现:完整创意过程;车身内外饰全景渲染效果图,侧视或顶视的车身布局(Package);内外饰方案细节设计;车型使用场景的渲染效果图等。鼓励同学们以数字模型和渲染视频等更创新的形式来展示作品。
●interior and exterior decoration design direction display board content as far as possible: complete creative process; interior and exterior decoration panoramic rendering effect map, side view or top view body layout (Package); interior and exterior decoration scheme detail design; car use scene rendering effect map, etc. Students are encouraged to present their work in more innovative forms such as digital models and rendering videos.

●UX设计方向的展板内容应包括:设计理念;用户画像/用户旅程;交互场景;界面视觉效果等。提倡同学们以Video Demo(包括但不限于动效展示、使用场景演示),可交互原型文件 (HTML,SWF等常用可交互操作的格式)来展示作品。
●Display board content UX the design direction should include: design idea; user portrait / user journey; interactive scene; interface visual effect, etc. Students are encouraged to present their work in Video Demo( including but not limited to dynamic display, using scene demonstration), interactive prototype files (HTML,SWF and other commonly used interactive format).


【工程方向】 [Engineering direction]
请根据“梦想开拓未来”的主题,从智能制造、整车布局、动力总成,底盘,车身外饰,内饰,电子/ADAS智能驾驶等几个维度中挑选1-2项,思考在2035年,您心中雪佛兰所应搭载的技术。
According to the theme of "Dream for the Future ", choose 1-2 items from several dimensions, such as intelligent manufacturing, whole car layout, power assembly, chassis, body exterior decoration, interior decoration, electronic / ADAS intelligent driving, etc., and think about the technology that Chevrolet should carry in your heart in 2035.

●请参赛者提交设计报告一份(PDF格式),包括但不仅限于该项技术完整的使用场景、结构图及该技术背后的基础知识;
●Contestants are invited to submit a design report (in PDF format) including, but not limited to, the complete usage scenario, structure diagram and the basic knowledge behind the technology;

●工程技术创新均需提交3D模型文件(软件格式包括但不限于Pro_E、UG、Catia等),有动画演示更佳。无实体的技术可仅提交视频说明文件。
●The engineering technology innovation all needs to submit 3 D model file (the software format includes but is not limited to the Pro_E、UG、Catia and so on), has the animation demonstration to be better. Non-entity technologies may only submit video narrative documents.

【传播方向】 [communication direction]
请从雪佛兰Blazer开拓者品牌策划的角度,综合考虑产品背景、属性、受众特点、市场因素的基础上,发掘项目价值,提炼传播亮点,结合娱乐营销、节日营销、事件营销、IP营销、内容营销、效果营销等角度,玩转新媒体Social营销,为推广项目做出最具创意和可执行性的品牌传播方案。
Please explore the value of the project and refine the communication highlights from the perspective of Chevrolet Blazer pioneer brand planning, considering the product background, attributes, audience characteristics, market factors, combining entertainment marketing, holiday marketing, event marketing, IP marketing, content marketing, effect marketing, etc. Play new media Social marketing to make the most creative and executable brand communication program for the promotion project

●请参赛者提交PDF格式的方案,内容包含但不限于传播策略、传播渠道、分阶段推广内容、文案创意、视频创意等内容(如有视频文件,请与PDF同时打包在一个文件夹)。
●contestants are invited to submit a proposal in PDF format that contains, but is not limited to, communication strategies, communication channels, phased promotion content, copywriting creativity, video creativity, etc .(if there is a video file, please package it in a folder with PDF at the same time).

●请参赛者点此下载参考资料,获取雪佛兰Blazer开拓者品牌相关背景介绍。
●For background information on Chevrolet Blazer Trail Blazers, please click here to download the reference.

赛事日程 SCHEDULE

●发布命题:2020年5月29日
●Issue: June 2,2020

●高校云创想会:2020年6月-7月
●Innovation Activity of Universities: June-July 2020

●大赛作品征集:2020年5月29日-7月10日24:00
●Competition Collection: June 2-July 10,2020 24:00

●海选入围作品(30名入围):2020年7月中旬
●Auditions Finalists (30 finalists): mid-July 2020

●实训营(暑期实习):2020年7月- 8月中旬
●Training camp (summer internship): July-mid-August 2020

●半决赛(30进13):2020年8月下旬
●Semifinal (30 to 13): late August 2020

●冲击决赛:2020年9月-11月
●Impact Final: September-November 2020

●决赛+颁奖典礼:2020年底
●Final + Awards: End 2020


*实际赛程将根据疫情影响实时调整
*The actual schedule will be real-time adjusted to the impact of the epidemic.

奖项设置 PRIZES

●最佳外饰创意奖(1名)
●Best Exterior Award (1)
获奖者为外饰设计单项最佳,获得 10000元元奖金以及海外游学的机会。
The winner is the best design item for the exterior decoration, receiving ¥10,000 bonus and the opportunity to study abroad.

●最佳内饰创意奖(1 名)
●Best Interior Award (1)
获奖者为内饰设计单项最佳,获得 10000元元奖金以及海外游学的机会。
The winner is the best design item for the interior decoration, receiving ¥10,000 bonus and the opportunity to study abroad.

●最佳UX创意奖(1 名)
●Best UX Award (1)
获奖者为 UX 设计单项最佳,获得 10000元元奖金以及海外游学的机会。
The winner is the best design item for the UX decoration, receiving ¥10,000 bonus and the opportunity to study abroad.

●最佳未来科技奖(1 名)
●Best Technology Award (1)
获奖者为工程创意单项最佳,获得 10000元元奖金以及海外游学的机会。
The winner is the best design item for the technology decoration, receiving ¥10,000 bonus and the opportunity to study abroad.

●最佳创新传播奖(1 名)
●Best Innovation Communication Award (1)
获奖者为创新传播单项最佳,获得 10000元元奖金以及海外游学的机会。
The winner is the best design item for the communication decoration, receiving ¥10,000 bonus and the opportunity to study abroad.

●优胜奖(8名)
●The Great Prize(8)
进入决赛但未获得个人奖项的同学,颁发优胜奖证书及2000元奖金。
Students who have reached the final but have not received individual awards will be awarded a certificate of the great prize and ¥2000 bonus.

●最佳指导老师奖(5 名)
●Best Instructor Award (5)
在本届比赛过程中,评选对同学创意积极支持的指导老师,获得 3000 元奖金。
In the course of this competition, the selection of students to actively support the creative guidance teacher, receiving ¥3000 bonus.

*海外游学奖励将根据疫情影响进行调整
*Overseas travel awards will be adapted to the impact of the epidemic

参赛须知  NOTICES

1、参赛报名  Entry
(1)在国内外高等院校正式注册并仍在校就读的本科生、专科生、研究生均可报名参加。不限国籍(地区)、专业、性别、年龄、种族。建议以个人名义参赛,如团队报名,人数不超过3人。
(1)Undergraduate students, junior college students and graduate students who are officially registered in domestic and foreign institutions of higher learning and are still studying in the school can all sign up to participate. Not limited to nationality (region), profession, sex, age, race. It is recommended to participate in the competition in the name of individuals, such as team registration, no more than 3 people.

(2)参赛者请 点击下载报名表 ,提交参赛作品及报名表至官方邮箱:iccg_2020@foxmail.com
(2)Participants will download the application form through the official website and submit their entries and application forms to the official email box. (Application forms can be downloaded iccg.saic-gm.com ——" About Competition "on the official website. E-mail: iccg_2020@foxmail.com)

(3)参赛者报名时应如实填写各项参赛信息,信息内容填写错误、遗漏等均会导致无法获得参赛资格。
(3)All entries should be filled in truthfully when sign up. Errors and omissions in the entries will result in inability to qualify.

(4)所有作品须附加作者有效身份证件的电子文件以及作者近照各一份(JPG格式、分辨率不低于300dpi)
(4)All works must be accompanied by an electronic document with a valid identity document of the author and a recent photo of the author (JPG format, resolution not less than 300 dpi)

(5)以上所有文件打包为 RAR 格式上传,并以 “学校名称-选手姓名-作品名称”的格式命名(如: xx 大学-乔治-Chevy Concept.rar )
(5)All above files are packaged and uploaded in RAR format and named in the format "School Name - Player Name - Work Name "(e.g. xx University - George Chevy Concept. rar)

2、参赛要求 Requirements
(1)参赛作品提交截止时间为 2020年7月10日24:00。
(1)Submission deadline for entries is 24:00 July 10,2020.

(2)参赛作品应遵守中华人民共和国有关法律法规,不得包含性别、地域、种族和宗教歧视内容。凡不符合要求的作品,将被取消参赛资格。
(2)Entries shall be in accordance with the relevant laws and regulations of the People's Republic of China and shall not contain discrimination on the basis of sex, region, race or religion. Works that do not meet the requirements will be disqualified.

(3)每件作品必须有至少一位指导老师(指导老师须在校任教,不限专业)
(3)Each work must have at least one instructor (the instructor must be in school, not limit in specialities.)

3、版权要求 Copyright
(1)参赛作品应:
(1)Entries should:

(a)为参赛者本人独立创作的作品,其著作权完全归参赛者本人所有;或者,
(a)the copyright of a work created independently for the contestant is wholly owned by the contestant himself;

(b)如参赛作品系依据其他作品改编或引用其他作品,参赛者应保证其已合法享有原作品的改编权或使用权,并保证大赛组委会及主办单位合法拥有对参赛作品的使用权并无需向其他方支付任何费用。
(a)If the entries are adapted or quoted on the basis of other works, the participant shall guarantee that he or she has legally enjoyed the right of adaptation or use of the original works and that the organizing committee and the organizer of the contest shall legally have the right to use the entries without paying any fees to the other party.

(2)大赛组委会不负责核实参赛作品的著作权。若参赛作品发生任何侵犯第三方权利(包括知识产权)的行为,参赛者和参赛作品将被立即取消参赛或得奖资格,并且由此引发的一切责任和损失,以及对大赛组委会及主办单位造成的损失应由参赛者自行承担。
(2)Contest organizing committee is not responsible for verifying the copyright of the entries. In the event of any infringement of the rights of third parties (including intellectual property rights), participants and entries will be disqualified immediately, and all liability and losses arising therefrom, as well as losses to the Organizing Committee and the of the contest, shall be borne by the participants themselves.

(3)参赛者不可撤销地同意并无偿授权大赛组委会及主办方合法拥有对参赛作品的如下权利:
(3)Participants irrevocably agree and authorize the Organizing Committee and the Organizers of the Competition to legally have the following rights:

(a) 为了推广本项赛事,进行公关播送、公开传播、复印、复制、出版或在一切相关活动中进行展示利用;
(a)In order to promote the event, public relations broadcast, public dissemination, photocopying, reproduction, publishing or in all related activities for display use;

(b) 将参赛作品编制成视频或任何形式的专辑,进行营利或非营利推广;
(b) Compiling entries into videos or albums of any kind for profit or non-profit promotion;

(c) 将所有参赛作品授予传播媒体,进行报道刊载播放;
(c) All entries be awarded to the media for coverage and broadcast;

(d) 大赛主办品牌方为自身宣传需要将参赛作品进行展示和传播(需注明“第六届上汽通用汽车校园创新传播工场(ICCG)校园创新大赛的参赛作品”及“参赛作者姓名”)。
(d)competition organizer need to display and disseminate the entries for their own publicity (with "entries of the 6th SAIC-GM Innovative Communication Campus Garage (ICCG) " and "names of the authors ").

作品与参赛报名表请提交至官方邮箱: iccg_2020@foxmail.com
Application forms for entries should be submitted to the official email box: iccg_2020@foxmail.com:

参赛报名表下载地址: http://iccg.saic-gm.com/Competition
Entry Form Download Address: http://iccg.saic-gm.com/Competition

作品征集截止时间:2020年7月10日24:00
Deadline for Collection: 24:00 July 10,2020

组委会联系方式 Contacts

联系人:郑老师
Contact: Mr. Zheng

手机:15801829855
Mobile :15801829855

邮箱:iccg_2020@foxmail.com
Email: iccg_2020@foxmail.com

大赛官网:iccg.saic-gm.com
Website: iccg.saic-gm.com

关注大赛微信公众号,及时了解赛事最新消息:
Pay attention to the WeChat subscription, comprehend the latest news in-time:


ICCG联系方式

联络地址:上海市浦东新区申江路1500号

邮政编码:201206

联系人:郑老师

手机:15801829855

组委会邮箱:iccg_2020@foxmail.com

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